And yet most Google results that don't point at one of a handful of major sites are SEO spam :-/
The spammers won. Google gave up and settled for "we like the right kind of spam—the kind that took a little effort, and makes us money".
The spammers won. Google gave up and settled for "we like the right kind of spam—the kind that took a little effort, and makes us money".
Searching for "north face glaciation" did help as the first page of search results did have one entry on the topic I was actually searching on!
Maybe they should have a "I'm not buying anything" flag!
Many of the top search queries are navigational searches for brands.
And so if tons of people are searching for your brand then if there is a potentially related query that contains the brand term & some other stuff then they'll likely return at least a result or two from the core brand just in case it was what you were looking for.