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Has anyone done a breakdown of Apple's profit from hardware vs (in-)app purchases? Feels like this is a situation where they're not selling the devices as loss leaders, and could easily improve people's experiences and perceptions by cracking down a bit, without it really costing them much. Feels along the same lines as the privacy push - they _could_ make lots of money selling your data, but they're selling the peace of mind as a feature.

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That is somewhat misleading as some apps are essentially shareware, aka free with a single in app purchase to the the full version.

I think Apple would be well served by limiting in app purchases to either 200$ over the lifetime of app or 20$ per month. That would get rid of most bad press without costing them much. They could even then allow specific exceptions on a case by case basis.

This would make the business model for gatcha games (which rely on a small fraction of their player base sendings tens of thousands of dollars each) essentially impossible.

So a net gain for everyone, then.

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