Ray Kroc, who controlled McDonald’s, set up a scheme where one part of McDonald’s bought real estate and leased it to another part of McDonald’s (which in turn leased it to franchisees). That’s my understanding at least, it seems you don’t dispute it. The intent was for the company to benefit.
Adam Neumann, who controls WeWork, set up a scheme where Adam Neumann and relatives bought real estate and leased it to WeWork (no franchise model in this case, by the way). The intent was for Adam Neumann to benefit. The analogy is flawed and misleading, the conflict of interests is evident and this anomalous situation is being corrected.
A much better analogy to what McDonald’s did in the beginning is what WeWork intends to do now: https://www.bloomberg.com/news/features/2019-05-15/wework-wa...
“WeWork is creating an investment fund that aims to raise billions of dollars to buy stakes in buildings where it will be a major tenant”
(Still, it’s not exactly the same, I think, as it will be a fund partially owned by WeWork and partially by external investors; I don’t fully understand what was the structure for Franchise Realty but as far as I understand external investors provided loans to that corporation.)