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I'm guessing some salesmen sold them on this idea.

Sometimes, Hanlon's razor works in reverse: don't attribute to stupidity what can be adequately explained by m̵a̵l̵i̵c̵e̵ marketing.

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In this case, I think that's especially true, but maybe not from the perspective you intended: they were sold on the idea of reduced costs, and they're marketing the changes to their employees (and the public) as retention-improving changes, despite the bald-faced absurdity of such a statement.

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