Your comment isn't useful. Anything that ever becomes something was at one point nothing. Rust gets attention because it's doing new things. Important new things.
www.paulgraham.com/pypar.html In Python Paradox, the author argues that it's a signal of quality that someone would take the time/effort to learn Python. (Python is new and wouldn't land them a job).
Now in 2019, Python is popular. But I think it's fair to say instead that Rust wouldn't be a good choice if you wanted to get a job using a language which is popular in the industry.
1. I want to add a low(er) level language to the ones I already know and use.
2. Though I did some C/C++ in high school, getting really into depth with C++ at the moment seems really daunting.
3. I don't need it for a job at this point so I can afford to learn a less popular language that can potentially have a future and which exposes you to new ways of thinking about code.
In my case with the devs I hire the only thing I care is that they want to work in a class of languages, like frontend or backend, and that they're not super picky.
I'm hiring people to solve problems for a living. I have full confidence that anyone I hire can learn any language I throw at them. My job (when hiring) is to make sure they'll want to work in the area, maybe a footnote about the language (if even known), but that's all.
Why does language matter so much to some people (as far as hiring goes).