Yes, I think the OS vendors are asleep at the wheel, or they're drunk/high on the moolah to be made by putting the user out there in the data-harvesting markets.

If we had still real OS vendors, there wouldn't be Dropbox or Facebook - these services would've just been folded in as user-controllable, user-centric services that the local OS manages .. I think the general public have been betrayed by those who should have been building better user-controlled operating systems, rather than exposing it all ..