Dropping consumption means not spending that money. You keep it. Nothing to do with spending on eco-friendly things?

Independent of that, you can make specific decisions to avoid plastic-wrapped things. I’m visiting the US at the moment and I’ve seen plastic-wrapped corn, individually plastic-wrapped potatoes (!?!), eggs boiled shelled and in plastic, plastic cutlery individually wrapped in more plastic, straws given with every water at a restaurant (for adults?), plastic cups with plastic lids and plastic straws for every child, motel breakfasts with disposable plates and cutlery (they use a styrofoam cup for five seconds to get waffle batter and pour it in the cooker).