Competitors already have better rewards. The Apple Card will have no impact on the world of credit cards.
Similar rewards, sure. Citi's Double Cash matches this everywhere except an Apple Store. Better? I'm sure you're right, but I'd like to see links to offers with better rewards. Please.
It also comes down to trusting Capital One etc. with your data, vs. trusting Apple.
Doesn’t matter if you get charged a fee on it or not — not having a late repayment likely matters to you more than the fee you’d be charged for having one.
Then again, judging by FICO scores that are okay for the Apple Card, it’s a entry-level card anyway.