If only MoviePass had gone B2B and partnered with theaters to provide the backend systems for white-label movie subscription plans, they'd still be around today.
Why would the movie chains need MoviePass? AMC already had its own online system for payments, reservations, had mobile apps and website and had handheld system to allow e-tickets. They had the free AMC Stubs program already where people could register. Adding the subscription plan wasn’t that heavy of a lift.
I’m sure Regal had something similar.
That is a completely different line of business, though.