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> I wouldn't say the signup is prohibitive in any way

I would. I didn't sign up. The concept looked interesting, but there was no real information on this side of the sign-up wall. For me, there really is a mental effort in establishing One More Relationship with One More Website.

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how about sticking an image of what the calendar will look like on the main page? there is really all that much to explain about the site otherwise -- it's simple. (the mental energy of having to deal with one more site we hope is mitigated by the fact that we email you, you don't have to remember to check out our site.)

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