Move over, mesothelioma TV commercials. We have a new target for the bottom-feeding lawyers.
It seems to be the case that a lot of companies instead focus their resources on tort reform bills to neuter the laws.
When are we going to start standing up to companies who violate our privacy like this?
The ruling is specifically about the facial recognition part of FB. They could end up paying $5 billion just because of facial recognition stuff .
Imagine if you put the Konami Code on the Google homepage, and got sued and lost for it. Then got fined $1 billion for it. You'd feel like you made a pretty bad decision there.
Obviously facial recognition is closer to the core of what FB is doing in general but it's still a lot of money for an incidental part of their system! They can pay it, but that's $5 billion they can no longer use to buy like... 10 startups or whatever.
I robbed this house, but it was only the house-robbing part of me, go easy.
But no, the unfair jerks put all of me in jail.
Facebook is likely making a lot of money off of, as you claim, something that is close to the core of what Facebook is doing. It makes $5 billion closer to a small cost of doing business.
As a means to increase user engagement (who then will volunteer more information by posting, liking and clicking around, especially on ads), I'd guess the same, that this also doesn't add much.
What's more, it's not just a one time fine. It's an order to stop certain actions. If they do not comply, then they will get fined again and again.