Living in the modern world almost feels like the reward circuitry is under attack from corporations with their advertising and they are almost always trying to trick us into doing things that are beneficial to them and harmful to us. (Ex. Fast food, Social Media, even insurance companies :))

Arguably it has been that way for a while, but then factor the internet in, and the time we are spending on it, these corporations have almost unlimited direct access to our brain and can show us whatever image they want to train our brains in ways they want.