Um, if Netflix Instant charged users per movie, it would've been a failure. The reason people love Netflix Instant is: one low monthly fee; unlimited, unmetered use of the service.

This is night and day different from what Hollywood wants to do, and what Intel is trying to enable them to do: force consumers to buy physical discs, or force consumers to rent from a hardware-enforced DRM'd digital kiosk.

Thats because Netflix Instant isn't tied to a chip. It works on many devices.