This paints a pretty clear picture:
https://trends.google.com/trends/explore?q=tumblr&geo=US
https://trends.google.com/trends/explore?date=today%205-y&ge...
I will say though that the "final straw" dropped interest by half overnight.... so it certainly was detrimental but they certainly where losing interest over time.
App store bans and country bans should be better indicators.