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Not a terrible argument. Investors are people too. They can be swayed by nice looking things.

2nd page, yellow background - can't tell me that doesn't give you a sense they have their shit together.

All that being said - I won't be investing ha.

My argument is that they're using the same strategy, language and branding they used to sell their brand to the world to sell their public offering to the world.

I don't perceive that as detrimental, and don't see how designing a document is "disgusting". It's nontraditional.

But that isn't what an S-1 is supposed to be, from my understanding. It isn't a marketing document -- they are warping it.

Yeah, I see this as a pretty interesting illustration at how poor engineers are at figuring out how things actually function in the world for anything other than products.