It's certainly one kind of car person that wants the latest and greatest nearly all the time. Some like to patronize particular auto makers, like fashionistas patronize fashion houses. It's quite another, equally valid kind of car person to take used examples of far simpler, utterly reliable cars and add suspension, brakes, forced induction, tuning, and so on far beyond what any manufacturer fits on any mass-market vehicle. They patronize component makers, often race- or restoration- oriented.
As for the non-enthusiasts, if you plan to lease a vehicle or trade it in every few years like clockwork, the eventual cost of added complexity might never affect you, apart from resale value. But the virtue of combining good mechanical QA with simplicity and serviceability is also much unsung, and cheaper, not more expensive.