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I don't get this. There's a reason why they make AstroTurf green. If you're Amazon and you're trying to generate realistic good buzz about your work conditions don't name the accounts "AmazonDrone643278" or similar.

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What they're trying to do is a bit of false transparency thinking if they show the people they're paying to tweet are associated with the brand it'll look less fake because "if they were being fake we'd hide it" or something similar. If it was paired with something less artificial and hyper cheery it might have worked but the relentless positivity and the fact that no one person replies more than twice it feel real fake real fast.

No, it's not that, it's really so that Twitter won't shut them down.

Maybe being "honest" is some side-effect, but they wouldn't be doing it if Twitter didn't have a history of deleting Russian troll accounts (for example).

Twitter will shut out deceptive bots, so they have to say that they're paid shills in their account name.

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