Here is the instructional video referenced on how to reset the bulb:

https://www.youtube.com/watch?v=1BB6wj6RyKo

It reminds me of the 'cinco' product line:

https://www.youtube.com/watch?v=TSwqnR327fk

https://www.youtube.com/watch?v=ZG8ZKwaC1jY

https://www.youtube.com/watch?v=Y5BZkaWZAAA