It seems like their isn't much benefit to brand loyalty here - I would imagine it is easy to simply do a google search for a short term work place in a new city if you need a change of scenery from the coffee shop!
I'm surprised WeWork locations are so few and far between, while Snap Fitness has a location on every other corner. There can't be that much more overhead to a co-working space versus a 24 hour fitness center.
Better price discrimination -> better profits; businesses seek to do this every day with tiers, regional pricing, etc. Why would I throw all this away?
I would propose Silver, Gold, Platinum plus optional drop-in rates of $x day, $x4 for a week, $x15 for a month such that $Gold - $Silver = $x*15
Different business models. The gym gets you to pay your monthly fee based mostly on the aspiration that you'll go to the gym. Most people would ditch their coworking subscription if they don't use it almost every day, since there are plenty of alternative options (unlike the gym, which is the only place to get that kind of equipment).
As an added benefit, it's run by some of the people who were originally behind coworking, before WeWork came onto the scene.
Where are you located? They have 562 locations, In many large cities, (SF, NYC, Phil - in Mexico City too) at least you can't go a more than a few blocks without getting a WeWork. Its pretty ubiquitous for me when I travel, but I've got a limited circle of cities I hit
All of those cities each have multiple co-working spaces so the market is there.
Regus is old school from before coworking space was a term. They call themselves an office hotel, if I remember correctly. But they do have an area with coffee and tables where you can plug in a computer and work.
https://www.google.com/maps/uv?hl=en&pb=!1s0x48761cad0a69294...
WeWork appeals to a tiny fraction of the workforce.
Yes, but not everyone does, and not everyone who has a Snap Fitness membership actually uses it. If that statement held true, Snap Fitness would have a US membership of ~330 million people.
The same can't be said for WeWork.
This is an obvious difference that answers the question to why you don't see WeWork everywhere you see gyms. Even my tiny hometown has a 24-hour fitness. Whether everyone uses their Snap Fitness membership is irrelevant, but notice how just about anyone can be guilted in to a gym membership.
Pay a little more locally for the ability to Roam in the network.