The powerful dermatology lobby has consistently misled the public about the so-called dangers of sun exposure. We've known for decades that sun exposure has a strong inverse relationship with all-cause mortality.
The fact of the matter is that the vast majority of Americans should be getting a lot more sun exposure, not less. The intellectual sleight-of-hand comes from an obsessive focus on skin cancer mortality to the exclusion of all other causes of death. At the end of the day skin cancer is a relatively rare, easily treatable disease, which only makes up 1.2% of all cancer deaths and 0.25% of all deaths.
Another way to think about this is even if sun exposure increased skin cancer mortality by 250% (it doesn't), the documented 3%+ reduction in CVD is more than enough to outweigh it.