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Three years of BigQuery... zero discussion about nodes, memory, disk arrays, vacuuming... None of it.

We still worry about costs, forecasting, latency, monitoring, availability, access controls, auditing, and resource utilization. So, I don't think "opsless" is applicable in the least.

But we don't worry about servers or nodes. We don't worry about zones or regions (we do worry about legal jurisdictions, but that's non-technical concern).

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I don't worry about the server and there is no server are two very different statements. Serverless is a terrible name for it.

If I don't have to talk about servers, there's no difference in optics to saying serverless.

When I go to a Jimmy John's, I'm never served by Jimmy John. So what?

It's great marketing, albeit not what every person imagines, when encountering the term.

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