And then you stumble over stories like this[1].
In a way it's her own damn fault. If I invest a significant amout of money into a branded product I'd probably visit the store of the brand, or a reseller licensed by the brand.
But I sure as hell wouldn't order a $1000 coat from Amazon. That just yells: RIP ME OFF!
[1] https://www.theatlantic.com/technology/archive/2019/01/count...