“Excuse me, that spicy pasta sauce (in their basket), have you tried it before, what do you think?”
If no reply, move on. If they answer sheepishly, don’t be annoying. If they react with enthusiasm...
“I love spicy”. Escalate.
@wendyshu - I feel ya trying to explain nuanced things to a crowd who take things very, literally, but good job.
Sorry, bored on a flight.