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With business software it's more complex...it isn't just a download link being sold...it's support: help choosing the right products, getting things set up, having someone to call when things go wrong, continued updates, possible customization, etc. The actual "fair price" depends quite a bit on what the buying company looks like.

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Volumes, updates, support could all be part of a uniform published pricing, which would mean everyone pays the same price. But vendors prefer to extract as much as they can from each customer.

It’s not right and wrong, but it does reflect that this the sellers choice.

Exactly. The most demanding customers easily cost an order of magnitude more in business and support resources.

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