This article is absolutely how I've come to feel about cars in the past 12-24 months. If a car doesn't have both CarPlay and Android Auto, I just won't get it[1]. It's like the top feature I care about after number of doors and the engine.
[1] - And there's no way I am paying extra to use it, sorry BMW.
Cars buying decisions are becoming more and more about UX and entertainment experience rather than HP and engine specs and even driving experience. It is scary for them to cede control of UI and UX to Apple and Google.
Auto OEMs have can't beat Apple and Google as far as the head-unit is concerned. They should accept this and find better ways of differentiating their overall experience.