> In this scenario it seems pretty obvious that their automated fraud AI messed up
Ah, but is it really obvious? One of the benefits of virtual card numbers, in particular the Apple Card implementation, is that it's easy to switch them out, which makes tracking harder.
Could it be that a company that makes its living off tracking users would not be overly fond of virtual card numbers? As long as users' reaction is "if you're planning on using the Apple Card for anything important, think again", it looks like the AI did exactly what it was meant to do.