It is. This is just several more steps up the atrocity ladder. Web site weight has majorly outpaced the growth of the average internet connection speed, and we also live in a world where mobile usage is up and many people have usage caps.

I pay per gigabyte with a prepaid plan for my phone, because I'm not paying $40/month for phone service when I can pay less than half that, so blindly clicking a web page and having 20MB quickly used up sucks.