Yeah, but most ecommerce operators have no incentive to use Amazon, because you are paying your competitor.
There is a reason most grocery stores are shifting, or have already shifted to, Google or Microsoft for their cloud infrastructure.
There is a reason most grocery stores are shifting, or have already shifted to, Google or Microsoft for their cloud infrastructure.
it's a good point, yet many still use Amazon/AWS regardless. Netflix, for instance (AWS). Then, on the micro-scale: FBA[0] sellers (Amazon Marketplace).
I assume it has to do with the ultra low barrier to entry which Amazon/AWS provides. The convenience factor is off the charts. Nevertheless, I assume Netflix has ideations of following in Dropbox's footsteps.[1]
[0] "Fulfilled by Amazon"
[1] abandoning AWS for self-owned dedicated infrastructure