With AI currently set up as the "next big thing" this article is just another version of the "Natural Language Processing" and human augmented AI, that is being used by almost everyone to "fake it until you don't need humans any more" (see Apple, Amazon, Google listening to our audio as a backup for Siri, Alexa, and Now). A necessary stop gap.
I think there is a big opportunity to look past the stop gap and talk about technologies that are going to 10x the things humans are already good at (creativity, empathy, intuitive problem solving, ...).