That's not what prefer means. By your logic just as many people prefer to fly in private jets as fly economy, but that's a meaningless statement - they don't prefer it, they prefer cheaper options and to spend the money on other things. Clearly by any definition the vast majority prefer to buy phones cheaper than Apple sell them, but the high end Android market does great too. Really Android just dominates completely in every market and has done for a very long time, which is why Apple fans like to talk about Apple taking most of the profit (as if this is a good thing!).