Companies like Spotify piss me off immensely in the way they lie and whine publicly pretending like they are some cool startup who cares about users or artists or some other causes. Google does the same thing, hiding behind their phono "do no evil" motto. It's something about how two faced tech companies have become.
Apple is arrogant. They always have been. This is just them being who they are, instead of pretending like they are something they aren't. I actually find it refreshing. I wish Spotify would be that honest.
Granted, CEOs individually making angry statements in the heat of the moment is nothing new, but when Apple publish statements like this it really makes it appear as though the entire company feels this way (at least in the executive).