You'll quickly find this not to be the case for everyone if you hang around fans of Japanese games or cartoons, or really any non-casual fans of foreign media. A lot of those people prefer the translation to be as direct as possible and for the translators to do little to no localization for various reasons. The reasons are varied but include things like preserving the artist's original intent, preserving cultural nuance, fear of censorship, changes to the story lines to match local cultural sensitivities, inclusion of local cultural references that get outdated fast and many more. Some of these reasons are more valid that others, but in general localization is seen as damaging to the original work in favor of getting more sales.
Taken to the extreme this results in people doing things like learning Japanese to enjoy the originals or learning Russian to read Dostoevsky.
There is a trick to having just the right amount of localization to make the work attractive to a new audience without alienating the existing fans, and it's by no means trivial.
For the kind of people who emulate games or play fan translations, a complete localization would not be a selling point and a more direct (even if flawed) translations could be preferable, particularly because overtime these people get used to interpreting the original intent as they become familiar with the culture surrounding the games, even if they don't speak the language.