Pixar style animation where the W of We flips on itself and become Me ;)
Quick, register the "Me" trademark and sell it back to them.
He at least had the good sense to "allow" them to use "his" WE trademark without having to pay the $15M annual fee anymore!
Bloomberg mentioned that Neumann probably cost himself tens, if not hundreds, of millions of dollars because of the huge negative impact of that clause, given that most of his wealth is tied up in WeWork stock. And then he ended up cancelling the deal anyways.
Was it an annual fee?
Its seems like it was a 1 off payment of 'only' $5.9 million