Hacker News Reader

What does "DA" stand for?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages.

https://moz.com/learn/seo/domain-authority

"You can view a website's DA by using MozBar (a free Chrome-extension), Link Explorer (a backlink analysis tool), the SERP Analysis section of Keyword Explorer, and dozens of other SEO tools across the web."

Why wouldn't I just type in the domain at moz.com and look it up there ? </retorical>

[1] https://moz.com/learn/seo/domain-authority

Domain Authority

Which is an inhouse metric that one of the Major seo tool makers invented to try and measure the authority of a domain - its not a google metric.

It's Moz's Metric. Majestic has their own metric (TF/CF Trust Flow and Citation Flow) and Ahrefs (UR/DR URL Rating and Domain Rating).

I would say Ahrefs's is marginally more accurate then the others but to be honest any of these numbers can be gamed and are not a accurate representation of a domain and/or backlink.

Reply on news.ycombinator.com