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Is it really "parasite SEO" if CNN decides to use their domain name clout with Google to make a (substantial) profit promoting coupons?

Seems like more of a savvy business move on behalf of CNN instead of scummy/greyhat/parasite-seo type stuff, no?

It's right up their alley, too. They sell advertisements. Coupons are advertisements.

> Is it really "parasite SEO" if CNN decides to use their domain name clout with Google to make a (substantial) profit promoting coupons?

CNN doesn't. Somebody else "rents" the subdomain from CNN, and they are the parasite that is feeding off of CNN's brand.

It's usually a 50-50 rev share