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That's a really good advice and I have thought of that before but the application itself is targeted to users on facebook. I don't see a point in putting effort into a web presence unless I am marketing it outside facebook.It will definately come once I get some traction.

I have created a splash page that does not ask for any permissions. http://apps.facebook.com/socialgenie/splash.aspx

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Market it outside of Facebook sort of like you just did here, on HN? Neglecting a proper landing page (or just an about page, in general) is like making potential users play roulette with your app. Maybe I'll authorize it, maybe I won't. Nothing about that decision includes any type of analysis based on your actual application itself, other than the fact that you've decided to leave out the most important page to me as a user (which probably does tell me something about what's inside, if I were being hyper-critical).

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