The thought process of non-technical people is truly fascinating. These are people who type "www.google.com" on Google, have 5+ toolbars and smiley screensavers installed, and generally act on any call to action that is presented to them (including fake antivirus warnings).

As web entrepreneurs we need to learn how to exploit these people and make as much money as possible from them. It's the right thing to do to preserve the natural selection process and ensure the proper evolution of the Homo Iunctus. /kidding