I'm surprised that a community of internet entrepreneurs is so disinterested in advertising considering how many of your own sites are dependent on it.

I actually like looking at ads. I like finding out about new products and trying to find a good deal. I don't like to use ad-blockers. If a site has too many ads and loads too slowly, I simply won't visit there.

The key though, is having a tasteful amount of advertising. There's nothing worse than loading up a site with a dozen slow-loading ads that makes your system slow down. Look at Reddit as a great example of how to advertise. One text ad and one picture ad per page.

Facebook has 2-4 ads per page, which is sometimes a bit much, but at least they load fast. The problem with Facebook ads though are that despite knowing everything about everybody, the ads on Facebook are pathetically horrible.