Well-said.

This makes me circle back again to the concept of "Minimum Viable Product." It's been said that as a startup, if you're not embarrassed when you ship v1, you waited too late. But what's often not looked at is "just how embarrassed is embarrassed enough?"

Going against the concept of launching an MVP is the idea of "you only get one chance to make a first impression." Which is why a number of founders started talking less about launching Minimum Viable Products, and more about launching Exceptional Viable Products.

Those few extra details can be crucial levers to determining your product's success with customers. Of course, the key is determining which of those key details are the ones you need to pay attention to, and which ones you can pass over for now.

Here's Rand Fishkin on MVP vs. EVP: https://qz.com/work/1277369/the-lean-startup-methodology-wil...