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I've heard the exact opposite from a lot of people I respect. That announcing plans and communicating with your peers and getting support and accountability for your plans actually increases the likelihood of success.

But I mean, that doesn't let you shit on the "posers" so whatever.

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I believe that communicating a plan already in motion is not the same as expressing an idea one might have. If I understood correctly this article points out to the latter. While having already a plan in motion, you will want to share it with the people and colleagues that you want in order to continue an idea. But if you have an idea that you want to set in motion, and just share it around with everyone there's a high chance that it wont kick off.

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