Might that be surprisingly effective as way to reduce bottled water use?
As a drop-in replacement for the phrase "bottled water", it meme-ishly supports interpersonal and self discouragement of use: "Here's your plastic water dear."; "Don't forget to buy my plastic water.".
The "plasticness" of bottles is highly salient when opening, handling, and trashing them, and is associated with the pollution. Imagine an ad with someone opening a bottle, with putting-down-the-cap noise, making that "crunching" bottle noise, drinking from and looking at a bottle, and recycling it, all while describing plastic "dust" and its health and ecosystem issues. So that bottle handling becomes a memory trigger for the issues and an associate visceral "yuck".
Nifty idea.