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E*Trade and Ameritrade followed suit:

https://techcrunch.com/2019/10/02/robinhood-e-trade-schwab-a...

E*Trade got a bailout from Citadel back during the mortgage crisis in exchange for selling order flow.

Most retail brokerages do this, and the information is regularly made public by law.

https://www.schwab.com/public/schwab/nn/legal_compliance/imp... shows that Schwab sends less than 1% of orders to exchanges.

People take offense at the idea someone is profiting off their stupidity, even if it's objectively making them better off because they get a kickback.

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