There's also different bits of the product lifecycle to consider. Ipods were refreshed in September, (probably in anticipation of the holidays), but they're down year on year. Iphones are nearing the mid point of the yearly cycle, and I'd expect them to be relatively flatish until summertime. (except for that whole verizon thing). Ipads should be mostly flatish, since world + dog expects a refresh in April. The fact that the ios devices aren't flat is saying that there's a huge demand for these things that hasn't been filled yet.