The more companies leave the initiative the more centralized it becomes and the less its trust model is valid. If only Facebook remains it isn't any different than a simple virtual currency (like the discontinued Facebook Credits).
And to preempt the argument that visa and mastercard aren't trustworthy - there is an inherent trust that most people give to big companies because their processes and checks and balances developed over years to be robust - usually from having to handle lawsuits and regulations which small companies rarely do.