With this new OYO branding, it provides new customers to hotels. Better services would mean more customers and a higher revenue, right? But this ends up killing the hotel's regular supply lines and traditional channels.
The real issue for hotel owners though is that while upfront OYO promises monthly payments higher than their current revenue, this seldom happens. Also apparently OYO is always late in paying dues and adding unsubstantiated penalties. Most news is littered with such examples.
https://inc42.com/buzz/sikkim-hoteliers-protest-against-oyo-...
https://economictimes.indiatimes.com/small-biz/startups/news...