Overtly. But this is a clear example of what is meant when people talk about the 'soft influence' which China seeks to develop. At the crude end of the scale, you have indoctrinated CCP people spreading out globally occupied in various positions able to exert leverage favorable to the party. At the more subtle end you have boards mindful of impacting their bottom line if they lose access to a large market.
What we're seeing here could be coming from either of those ends of the soft influence playbook. But no matter what, it's a clear example of the power of the approach, and how confounding it can become to resist it's effect.