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That's one marketing person per 3 million active users.

How many of those active users can reasonably be claimed to have initiated their relationship with Firefox as consequence of that 100 person marketing team, rather than, say, word of mouth in the tech community?

I don't think I've ever seen an ad for firefox.

There have been a few Firefox commercials on cable television that aired during season 3 of Mr. Robot.

Maybe I'm just out of touch, but what target demo is still watching cable television instead of watching TV shows online? The last time I saw people sitting around a television (with a television station on it), I was visiting a nursing home.

Their target market is internet users who can install a browser. This include markets outside of yourself and nursing homes, and includes the audience of Mr Robot.

They have/had campaigns run on YouTube, you can watch them on their channel.

I'm sure the ads exist. I'm questioning their value. If nobody sees the ads unless they go looking for the ads, then what value are they?

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