Had the #1 selling product in the majority of the 450 doors I was in. Customers always raved about our flavors which was a direct result of having the strictest QC standards around our distillate manufacturing. We made sure to distill our oils so that there were no residual terpenes that could contribute to off flavors through oxidation. We were militant about it. Every other brand sourced oil from the open market. A side effect of having the most pure distillate oil is that it's also the most potent.

Listening to the customer feedback I never heard anyone compliment our potency. Later on the hardware for vape carts evolved and new carts came out that could provide higher doses. Our oil did not taste good in those carts so we didn't make the switch. Then when the feedback started rolling in that our cartridges weren't strong enough (they just didn't vaporize as much oil..) we finally made the switch. By then we had lost our market position. Turns out customers liked our flavor but the reason they were really purchasing was the potency.

When you're on top you think it's your brand or your QC that's carrying you...when really it was just a potency game all along.