As for it being impossible for Facebook to win, well yeah, maybe you’re right. Maybe we shouldn’t have any individual media companies with so much power.
If people suspect Facebook isn’t simply an equal propagator of information, but rather has a (potentially uncontrollable) AI that is optimizing for hate and outrage, it seems both reasonable and meaningful to have a discussion around it.
“Well what are they supposed to do with all the opposing criticism?” It’s not about making people happy, it’s about responsible use of their power, and part of that is at least informed by what critics say.
They’re clearly acting in an abetting manner for the unethical and sometimes criminal activity that happens on their site.
If this means they are forced to change drastically as a result of this then so be it.
At this point it’s them or our democracy.