Content piracy has long been about the exorbitant cost of acquiring content.

If you look at the cost of downloading a full, original quality Blu-Ray rip, then burning that to a dual-layer BD-R disc, you're looking at an hour to torrent plus up to $10 for a dual-layer recordable disc. Compare that to a store-bought copy that's $7.88 and comes with both Blu-Ray and DVD copies, and it's no contest.

Make that store-bought copy $49.95 (thanks, Marvel) and it makes piracy attractive. Add terrible DRM on top and you GUARANTEE piracy, because you're being hostile to people that have actually bought your movie.

If DRM had never been invented, piracy would only be about 5% worse, and your paying customers wouldn't be cursing your existence... but the media companies are too stupid to realize that.